I get asked this question a lot. Those FAQ’s people have when their unsure what a freelancer really is & how you make your money.
“What do you do for work?”
“How are you making money on Instagram?”
“Where do you find lasting clients?”
… & the list goes on…
First of all, to give you an idea of what I do on a daily basis, here’s the gist.
I wake up at 8:30 am, wash up, do my hair, makeup, etc. & then I take a deep breath & absorb the chaos of what the morning might meet me with. I check emails, respond to messages on Instagram, blah blah. Then I write out a to-do list for the day. I turn on some great music & go down my to-do list one item at a time.
Once I’ve answered emails, I might make a post to Instagram, reply to any comments, prepare a blog post for the week, take a few content photography shots for my Instagram & update my website.
From there, I take my laptop, my notebook, & camera to a coffee shop & get to work on the projects I’m currently working on. Whether that be maintaining my business or working on client’s projects.
So here’s the thing, to get a better understanding of what my job is as a freelancer, I’ll also tell you where I find work. My business, Ulivo Design specializes in creative design. Under the creative design umbrella is where my specific talents come into play. This being copywriting, graphic design, photography, social media management, & some website design here & there.
Instagram is where I find 85-90% of my photography clients, as well as a lot of brands that reach out to me for collaborations or product photography. This is why my Instagram focuses primarily on my photography work, beauty, & fashion experience. I recognize the clientele I’m reaching out to & market to them accordingly.
I was also selected by Shutterstock Custom for photography projects based on my skill set, location, etc. These projects are awesome for getting your name out there, gaining more photography experience, all while getting compensated for your photos.
When it comes to finding (& keeping) blog writing jobs, I use WOM & upwork.com. I’ve heard a lot of mixed reviews for Upwork in the past, but I have found tons of awesome jobs on this site, with awesome “bosses”. It can be time-consuming writing proposal after proposal, but once you get into the rhythm of things & write the perfect proposal that starts to drive in clients, use that as a template & customize accordingly to each job posting. I have found this as a huge success, just having a strong & well-worded proposal to work off of for each job listing & 9 out of 10 times, I am requested for an interview.
As for graphic design, social media marketing, & web design, this also comes from either WOM, Upwork, people finding my website from SEO, or people finding my email & shooting me a message.
The way I get clients is super sporadic & one day I will take the time to figure out just where everyone comes from, but what helps me to know now is to ask them how they found me & what made them decide to message me. It helps you understand your client base & how to market to them more efficiently in the future.
Looking back, I continually count my blessings for where I am at now in my business & how far I’ve come. From struggling to find clients to staying focused on the amazing ones I have, I know I will continue to grow & keep my head held high, but never forget to be thankful for the opportunities I was given in the past.